Is automobile industry getting disrupted by digitalisation?

automobile industry

According to a survey conducted by Bain and Company in partnership with Facebook has revealed that more than 70% of the sales of automobiles in India will be heavily influenced by the digital sector by the year 2020.

Coming to the respondents of the survey, the Bain – Facebook survey has considered the responses a total of 1551 Indian customers that has purchased a vehicle in the recent past 12 months. Also included were the responses of 87 dealers in the survey and also the opinions of top management officials at several automobile companies.

The research of the Bain-Facebook also suggested that more than 80 per cent of the online research for automobile purchases is conducted on mobile devices by several Indian customers of automobiles. The Indian consumers which were influenced digitally for automobile purchases was standing now at 45%, which is going to increase to 60% of consumers using digital methods for researching online about their desired automobiles and also to conduct their purchases of automobiles.

Another interesting aspect that this survey by Bain-Facebook has revealed is that most of the consumers that are driving this change of influencing the automobile industry in a digital way is the Indian youth that are below the age of 35 years.


The survey shows that over 49 per cent of customers who are below the age of 35 years saying that they are already being digitally influenced in their decision making related to automobiles, while over 40 per cent of the people who above 35 years of age are also giving the same response. Hence, the research concludes that in the coming future, this per cent of Indian youth being digitally influenced in their decision making related to automobiles will drastically increase.

On the other hand, the OEMs in the automobile industry that constitute an important portion are lagging behind in becoming digitalised. So, it is advised by the survey according to the revealing of the survey that the OEM players need to push up themselves in the digitalised world and make themselves to follow digitally in the market.

Another interesting aspect found in the survey of the digital influence on automobile industry is that the role of the dealers of automobiles needs to be re-evaluated by the concerned in the industry with the digitalisation gradually evolving at a rapid momentum. This is because, almost 50 per cent of the automobile buyers in the Indian automobile industry have already made their buying and other decisions on the brand and model they desire, even before arriving at the dealer store, on their digital devices.

Considering this aspect, the survey has suggested that these dealerships must be converted into brand experience centres for the customers, where they can experience the initial test and then take their lively decision on the automobile they have selected.

It is advised for all the players in the automobile industry to consider all these aspects revealed by this survey and then take the proper decisions to adapt to changing scenarios in the automobile industry, which would help them in staying up to date with the changing scenarios in the industry.

Games that develops the country image as a sporting effective country

sporting effective country

Games are an essential part to develop a good and healthy physique. Not only this there are several others games which ought to develop the mental ability and IQ of an individual. There are many countries who are engaged in promoting their image as the land of diverse games and sports. Today most of the countries invest bulky amounts of money in order to boost the sporting culture in their respective territory. Similarly, the scenario is same in India, where the people and country itself has a great sporting history.

India changes in the trend of games and its culture

There are a number of games played in the country in both the segments i.e. Indoor and outdoor games. The country has delivered lots of quality in their pursuit to carry out the games to the every corner of the world. There is no doubt that the country’s national game is Kabbadi, but most of the people and even the Government of India pays more attention to the Cricket due to its international popularity on the world stage. Today India ranks as the top team in the Test cricket and second in the ODI cricket, but what about the rest of the games? The question is still need to be answered by the authorities.

Games played in India

Indoor games

• Chess
• Badminton
• Table tennis
• Gymnastics
• Snooker
• Billiards etc.

Outdoor games

• Cricket
• Football
• Kho-kho
• Kabbadi (both indoor and outdoor)
• Boat racing etc.

The above-mentioned games are generally given to produce a clear and crystal scenario about the types and form of games played in the country. But, not all the games are popular except Cricket for its international position and popularity in the world of cricket. The scenario is changing, the shifting of interest towards other games is visible as a government is making efforts to promote the image of the country on the world stage. For example VishwanathanAnand Chess Master, God of cricket Sachin Tendulkar, SaniaNehawalthe girl who grabbed the No. 1 position in the ranking of WBF, significant performance in the Olympics, Commonwealth Games, SAARC games, Cricket and much more.

sporting effective country

Participation of the Government

In India Ministry of Youth and Sports used to take care of the games and sports played in the country. Presently Vijay Goyel is the minister who has given the independent charge to boost the sporting culture in India and make a prominent remark in the world stage. There is a number of authorized body who are established individually to take off the interest of the sports personalities and their interests towards the games. Despite the presence of such powerful authorities the funds available and allocated for them is quite a bit low which makes the country more vulnerable and acute to produce bright and dynamic sportsperson like Sania Mirza, Milka Singh popular as The Flying Sikh and many. The solution is here is that the country must fight against:

• Corruption
• Illegal activities
• Improper mechanism to arrange international stage at pro stage
• Allocating and constant follow-up of funds

In order to boost the country image in the world stage and performance in the game of diverse game of sports.